Doing Business With Us

Gloucestershire is one of the UK’s most affluent counties, with the spa town of Cheltenham at its heart. Residents in the county enjoy a high standard of living amid some of the most beautiful scenery and architecture in the world.

Gloucestershire’s wealth might have been founded on wool, and latterly on aerospace, but whatever the origin of its affluence, the county has a leisure culture built around one animal – the horse.

Horse events abound – Cheltenham Racecourse, Badminton Horse Trials, Cirencester Polo – and a legion of smaller events testify to the popularity of horse events at the centre of social and sporting excellence. The Cotswold Hunt sits astride all these activities as a route to speak to a land and property owning demographic, both urban and rural, that lives and works in the county.

Who are our customers?
In recent research at one of our events, we discovered that 65% of attendees were in full-time or self-employment, 40% drove an All Wheel Drive vehicle, 70% lived in rural areas, a very high proportion were animal lovers (82% owned a horse, 63% a dog, 40% a cat), their average household income was greater than £50,000, against a national average of £30,000, and they over-indexed as readers of the Telegraph, Times and Daily Mail.

If therefore you have a brand that is directed toward an affluent, home-owning demographic between 25-65, this is a group you could target through us with success.

What are our events?
The Cotswold Hunt is at the heart of a sociable culture that brings people together for sport or entertainment on a very regular basis. The Supporters’ Club rarely goes a month without a fresh event, but the four biggest public events attract thousands of visitors each year.

The Team Chase, held in the superb surrounds of Foxcote, near Andoversford, provides thrills and spills galore as teams race over open country in time trials.
The Hunt Ball is the winter’s gala occasion, assembling 600 guests in spectacular splendour for an evening of fine dining and dancing
Collectively, these events deliver continuous access to a core community of country enthusiasts in the county, all bound together within the community of the Cotswold Hunt event calendar.

What’s in it for you and your business?
Sponsorship of the Cotswold Hunt can be as flexible or adaptable as you want it to be, to meet your specific corporate objectives, and of course, your budget.

What we deliver can be from among the following:

Brand awareness
Lending your name to an event means the title is carried in literature relating to the event, in results and reports, and triggers name recognition with consumers through repeated Public Address mentions. This familiarity provides a platform for subsequent calls to action to consumers or customers.

Newspaper and media partnerships
Community sports like Team Chasing resonate with local media owners and stories from amidst their readers provide reasons to purchase. Sport, local or national, is a key driver to circulation and drives online page impressions. The national bodies behind Team Chasing and work hard to provide visibility for themselves through news portals, both online and in print. Media owners, hungry for content, are willing to partner with sponsors to drive consumer interest and stimulate participation.

Data capture
Our events lend themselves very well to data capture solutions. Followers are hungry for information, and ticket competitions are always well subscribed. In addition the lengthy dwell time at each event provides ample opportunity to engage consumers, between classes or after dinner! And we’re geared up to communicate regularly with our customers by direct mail, social media and online newsletters.

Experiential activity and product placement
That dwell time also plays to a sponsor’s advantage in presenting goods directly for sale. Whilst footfall numbers are not on a par with the county show circuit, the quality of the audience is stronger, and one or two customers can make a huge difference. Stands are well supported, and represent excellent value either for FMCG goods or for professional products and services.

Online exposure, social media and SEO
Fresh content is key to accelerating your online footprint. Media releases about upcoming events, news stories, all lend themselves to stronger sponsor name recognition and improved Search Engine Optimization. And social media is taking this exposure to fresh and younger audiences, and providing great interaction with the customer.

Ticket inventory
Everyone loves a day or a night out. We want our events to be well supported by the public. Ticket inventory can be used to bring guests, reward or incentivize customers or staff, or to run media competitions. Ultimately, this is a simple way to provide a prompt to a lapsed customer, or to say thank you to an existing one.

Hospitality
Cotswold Hunt events cover the full range of hospitality options from picnics from the boot of your car to Black Tie balls. The annual Hunt Ball is a celebrated diary date from year to year when the county gathers in all its finery to enjoy a gala evening. It’s a perfect way to entertain key customers or to position your business in front of some key decision-makers.